‘Spent: Sex, Evolution, and Consumer Behavior’

July 13, 2009

Mr. Miller endorses mass media and most of the fruits of marketing and globalization. He makes the extravagant claim that “American and French revolutions brought the marketing concept to politics long before it gained a toehold in business.” He writes that “marketing zealots might even take the view that the marketing revolution renders most of Marx irrelevant: What meaning could ‘alienation’ and ‘exploitation’ have when businesses work so hard to fulfill our desires as consumers?”

via BOOKS: ‘Spent: Sex, Evolution, and Consumer Behavior’ – Washington Times.

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