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The Terroirist

October 19, 2009

To its detractors — especially the New World winemakers of the Americas and Australia — terroir is a marketing slogan dressed up as a poetic reverie. In other words, it’s a hoax — and they should know, since they’ve had precious little luck getting any terroir into their own wines.

via Book Review – ‘Liquid Memory – Why Wine Matters,’ by Jonathan Nossiter – Review – NYTimes.com.

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