To its detractors — especially the New World winemakers of the Americas and Australia — terroir is a marketing slogan dressed up as a poetic reverie. In other words, it’s a hoax — and they should know, since they’ve had precious little luck getting any terroir into their own wines.
via Book Review – ‘Liquid Memory – Why Wine Matters,’ by Jonathan Nossiter – Review – NYTimes.com.
{ 1 comment… read it below or add one }
New blog post: The Terroirist http://bit.ly/1yXjEi
This comment was originally posted on Twitter