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A FINANCIAL crisis, two wars, a presidential election. … When there is so much for readers to think about, how do magazines aimed at thoughtful readers attract their attention?

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November 3, 2008

A FINANCIAL crisis, two wars, a presidential election. … When there is so much for readers to think about, how do magazines aimed at thoughtful readers attract their attention?
Advertising – Brainy Brand Names Where They’re Least Expected – NYTimes.com

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