What is less clear is how people, ideas and practices become prominent in the first place, Schaller says. In baseball, performance is likely to provide the initial inertia to stardom. But other aspects of culture come into prominence because of a quality that Schaller calls communicability.
“Catching an idea is not a whole lot different in some metaphorical way than catching a disease,” he says.
How celebrities stay famous regardless of talent – science-in-society – 24 June 2009 – New Scientist.
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From jeffmacintyre.com: How Celebrities Stay Famous (Regardless of Talent) http://bit.ly/2WDyU
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