Spent by Geoffrey Miller

November 6, 2009

It is particularly ironic that the critics have hurled all the conventional accusations at Miller, since his version of evolutionary psychology is so different from that of Steven Pinker and other key thinkers in the field. His theory, eloquently advanced in The Mating Mind (2000), that the evolution of human intelligence was shaped more by sexual selection than by natural selection, sets him apart from the mainstream. In this book Miller advances an equally original thesis – that our purchases are driven by the desire to display personality traits that have been shaped by our evolutionary history. When viewed through this lens, puzzling aspects of consumer behaviour suddenly make sense.

via Spent by Geoffrey Miller | Book review | Books | The Guardian.

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