The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what “information architecture” meant either.
Content Strategy: The Philosophy of Data – Boxes and Arrows: The design behind the design
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The analogy I’ve been using recently is that content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what “information architecture” meant either.
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